This paper pursues an analytic framework for social influence, reviewing general models of the diffusion of behaviors on networks. For an audience of practitioners, we contribute to the development of a framework that will help users diagnose a situation and identify potent levers for effective influence campaigns. Our framework integrates and builds on the best available research in social psychology, organizational behavior, and network science.

Kitts, James A. and Yongren Shi. “Toward an Analytical Framework of Social Influence: Behavioral Diffusion” National Academy of Sciences Report: Exploring the Development of Analytic Frameworks. 2018.